I am a British-Moroccan graphic designer and educator, working across various aspects of design, including, branding, typography, editorial and conceptual design.
My practice revolves around a central focus on the audience and their influence on design. This approach is shaped by my diverse range of experiences in both traditional and conceptual design realms.
In my role as a curator, archiver, and facilitator, I place a strong emphasis on empowering viewers to shape visual and narrative outcomes. I believe in granting them agency in informing the creative process based on their unique perspectives, encompassing a wide range of factors such as politics, culture, and socio-economic influences.
EMPLOYMENT
2023-Present
2022-2023
2019-2022
2018-2019
2017-2018
Kingston University
BBC Creative
BBC Creative
BBC Creative
BBC Creative
Lecturer in Graphic Design
Senior Designer
Designer
Junior Designer
Developing Designer
EDUCATION
2019-2021
2014-2017
2013-2014
Royal College of Art
Glasgow School of Art
Stroud School of Art
MA Visual Communication
BA (Hons) Communcation Design
Foundation Diploma Graphic Design
EXHIBITIONS
2022
2021
2021
2021
2017
2017
2017
2016
2016
2015
Fedrigoni 365, London
Terminal, London
RCA Graduate Exhibition, Online
RCA Work in Progess, Online
Room to Manoeuvre, London
Room to Manoeuvre, Glasgow
Work in Progress Show, Glasgow
105x150, Stuttgart
Congregation, Glasgow
Liquidate, Glasgow
PRESS & AWARDS