BBC Two Rebrand (2018)Branding
We explore the space between the lines. The place others find unnatural. Unpredictable. Uncomfortable even. And we like it here. Uncovering unseen truths. Unpacking complex issues. Unafraid to break the echo chamber of algorithms. Comedy, tragedy. Mainstream, niche. Reality, fiction. We are undefined, unconventional, and most importantly unfinished. Because life is far too rich and too beautiful to be reduced to binaries. We don’t limit ourselves to one or the other. We develop unparalleled content that makes you think twice.
My rebrand of BBC Two explore the unpredictable and changing nature of the content it broadcasts, Utilising ZIGZAG as a base font, it changes depending on the tone and relevance of the broadcast.